Usually marketed with the lure of more energy or a mental or physical boost, energy drinks usually feature a cocktail of caffeine and vitamins (and maybe something like ginseng or taurine). Sales in the U.S. are on the rise, with a 10 percent increase from 2008 to 2012. This is a global concern — yes, concern. Energy drinks are quickly becoming a public health crisis since high caffeine levels could lead to caffeine intoxication, a condition that can lead to “heart palpitations, hypertension, nausea and vomiting, convulsions, psychosis, and in rare cases, death.”  That alone sounds like reason enough to stay far away from those evil energy drinks.
The Disappointing Reality About Energy Drinks
Energy drinks aren’t just geared toward college students looking to add an extra jump to their all nighters. In fact, many people of all ages are consuming energy drinks as a mere substitute for water, soda, and coffee. Here are some of the facts about energy drinks you should know.
1. Energy Drinks Are Marketed to Kids
No matter how old you are, energy drinks are just awful for your body! The Academy of Pediatrics even advises kids and teens to avoid them altogether because of the possibility of serious health risks.  But even that warning won’t stop advertisers. A recent study suggested energy drinks are more heavily marketed on TV channels geared to teens and kids.  As kids get older, this marketing suggestion could even lead to binge drinking. With energy drinks a common mixer for alcohol, teens that mix the two are 4 times more likely to binge drink. 
2. Energy Drinks Are Portrayed as Buzz-Producing Drugs…and Kind of Are
Do you just have to start your day with a cup of coffee (or two — maybe even three)? Unless you’re drinking decaf, you’re likely craving the caffeine. Well, energy drinks are packed with it, and some are concerned what that high-caffeine content will do in the mix of other ingredients.  So if scientists still aren’t sure about the caffeine issue, do you really want that drink in your body? One study even suggests kids who drink energy drinks are 66 percent more likely to be “at risk for hyperactivity or other attention concerns.”  Is that buzz really worth it?
3. Energy Drinks Ruin Athletic Performance
After drinking an energy drink, “athletes felt they had more strength, power and resistance," but that’s really only the high caffeine providing that edge.  Those other ingredients in energy drinks provide no more energy than you’ll find in a soda. What you could get instead is increased “insomnia, nervousness and level of stimulation in the hours following competition,” and, in the long run, that could sabotage your athletic performance.
4. Energy Drinks Are Bad for Your Heart
There are lots of reasons energy drinks are evil, but this one might take the cake. Energy drinks are a popular choice during exercise and when out at a club, and so many people drink them one after another.  Not only could this lead to caffeine intoxication as mentioned earlier, but recent research suggests possible heart concerns: “angina (chest pain), cardiac arrhythmia (irregular heartbeat)” — “even sudden death."
One Final Thought
Energy drinks could even be contributing to the downfall of society, a fact that is recognized by some. A recent study suggests “boys who consumed energy drinks at least weekly spent approximately four additional hours per week playing video games.” But it’s more than just playing video games; teens that drink energy drinks are more likely to participate in other negative behaviors like smoking or, returning to my first point from above, binge drinking.  
- Breda, J. J. et al. Energy Drink Consumption in Europe: A Review of the Risks, Adverse Health Effects, and Policy Options to Respond. Frontiers in Public Health.
- American Academy of Pediatrics. Clinical Report–Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate? American Academy of Pediatrics.
- Emond, J. A. et al. Patterns of Energy Drink Advertising Over US Television Networks. Journal of Nutrition Education and Behavior. 47 (2).
- Emond, J. A. et al. Energy Drink Consumption and the Risk of Alcohol Use Disorder among a National Sample of Adolescents and Young Adults. Journal of Pediatrics. 165 (6).
- Institute of Food Technologists. Energy drinks raise new questions about caffeine's safety. ScienceDaily.
- Schwartz, D. L. et al. Energy Drinks and Youth Self-Reported Hyperactivity/Inattention Symptoms. Academic Pediatrics.
- Salinero, J. J. et al. The use of energy drinks in sport: perceived ergogenicity and side effects in male and female athletes. British Journal of Nutrition.
- European Society of Cardiology. Energy drinks can cause heart problems, study suggests. ScienceDaily.
- Larson, N. et al. Adolescent Consumption of Sports and Energy Drinks: Linkages to Higher Physical Activity, Unhealthy Beverage Patterns, Cigarette Smoking, and Screen Media Use. Journal of Nutrition Education and Behavior. 46 (3).
- Droste, N. et al. Combined Alcohol and Energy Drink Use: Motivations as Predictors of Consumption Patterns, Risk of Alcohol Dependence, and Experience of Injury and Aggression. Alcoholism: Clinical and Experimental Research. 38 (7).
†Results may vary. Information and statements made are for education purposes and are not intended to replace the advice of your doctor. If you have a severe medical condition or health concern, see your physician.